Bloom Energy Press Conference

Published on February 25, 2010 by Technology Slice

Bloom Energy Press Conference – The veil has been lifted on Bloom Energy, the secretive energy start-up that has been quietly installing its fuel-cell servers that promise cleaner and cheaper energy at some of Silicon Valley’s biggest businesses.

The Sunnyvale, Calif., company says that it has developed a new method of making fuel cells, which generate electricity through an electrochemical reaction, that could take the technology from being largely a niche pursuit to one that is broadly accepted by both large companies and small homeowners alike.

“When we heard about Bloom, we thought this is way too good to be true,” said Jim Kennedy, chairman of Cox Enterprises, at Wednesday’s official Bloom Energy launch. “But you have to try something that looks so good.”

Like all the business luminaries – such as the cofounder of Google and chief operating officer of Wal-Mart – that Bloom Energy assembled for its coming-out party, which was held at eBay’s San Jose campus, Mr. Kennedy has installed Bloom’s servers with much success. He put his at TV stations in Oakland, Calif., and San Francisco.

Bloom has developed a new type of solid-oxide fuel cell that can run on a variety of fuels – such as bio-gas and natural gas – and withstand high temperatures. The boxes, which contain stacks of fuel cells, sit on location and provide 100 kilowats of power at, reportedly, 8 to 10 cents a kilowatt-hour.

Bloom Energy Press Conference

 

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